Xbox

Xbox One X is the Saving Grace of Xbox this Generation

It’s no secret that when the Xbox One was first revealed, gamers and media outlets everywhere were confused. Xbox, a brand known for dominating most of the previous generation, came out and announced their new direction. Suddenly, gamers were not the target audience; the brilliant idea was to target the everyday entertainment consumer in an effort to dominate the living room. When that backfired, then Head of Xbox Don Mattrick was fired, Phil Spencer takes over, and the years to follow involved healing. Plenty of healing. Consumer friendly moves such as backwards compatibility, removing the Kinect from each bundle, redesigning the dashboard, creating the much slimmer and efficient Xbox One S, and focusing on games and the things gamers want did a lot of ‘make-good’ for the brand. Unfortunately at this point Playstation 4 is selling at a record-setting pace, and no matter how many good moves Xbox makes, Playstation is one step ahead in the mind-share of gamers. Enter the Xbox one X – the most powerful console ever created. Not to discredit all of the incredible things Xbox has done since the change, the Xbox One X changes the conversation this generation, and is its saving grace.

It’s a monster.

Power

The Xbox One X is the most powerful console ever made – and by a significant margin. A 6 teraflop gpu, a 2.3GHz 8-core custom cpu, 12GB of ultra-fast GDDR5 ram. This is the kind of power that dwarfs all other console competition; it’s leaps and bounds faster than its direct competition the PS4 Pro. It offers true 4k gaming, and more importantly, the Xbox One X is so smartly designed that developers do not need to work hard, or even work at all, to utilize all of the benefits. The system inherently upgrades each and every game you play, whether you play on a 1080p or a 4k display. This system was built for gamers, and no longer can the conversation be “games look better on my PS4”. If you are looking for the best place to play your games, the only answer is Xbox One X.

Games

And speaking of games, despite what the media tells you, the Xbox One X is going to have a great lineup of games ready to utilize the hardware. In fact, there are over 100 games confirmed to receive full-fledged Xbox One X enhancements when the system launches. In addition, Crackdown 3, Sea of Thieves, State of Decay 2, Super Lucky’s Tale, Forza Motorsport 7, Ori and the Will of the Wisps, as well as the inevitable Halo 6 and Gears of War 5 will look stunning on this beast of a machine. That is just what’s expected – Phil Spencer is sure to have plenty of other buns in the 1st and 2nd party oven.

PUBG is a major win for the brand.

More Games!

Let’s not forget about all of the third-party games that will take advantage of this hardware as well. Star Wars Battlefront 2, Call of Duty WWII, Middle Earth: Shadow of War, Red Dead Redemption 2, Destiny 2, and many more will look and play better on Xbox One X. And even though Player Unknown’s Battlegrounds is not a full exclusive, it is a timed exclusive and will be a massive success on Xbox One (and the X).

Mindshare

The system changes the conversation. Suddenly, momentum is behind Xbox for the first time in a long time. In order to keep the momentum, Xbox needs to come out swinging with major announcements, and soon. Once the aforementioned announced games arrive, what else is on the docket? Regardless, the mind share of gamers is certainly beginning to split. While most casual gamers won’t pay too much attention, the most hardcore of any brand will know that if they want to game with the best performance, graphics, and most sophisticated online network, the Xbox One X is the best choice. There is no argument over power and reliability that Playstation has over this machine. And so it comes down to what kind of games you want to play, and where your friends play, a battle that Xbox will gladly take on with its lineup.


In closing, the Xbox One X is the saving grace of Xbox this generation. While important and make-good moves have been made aplenty from Xbox, the X is their first real commitment to true power and winning the mind share of gamers back everywhere. It may not help them even the odds with Playstation 4 sales, but it will help close the distance. Keep in mind, the PS3 was well behind the Xbox 360 last generation, but managed to battle back and basically finish at par with its competition. Will I be getting one on day one? Probably not. Will I get one before Halo 6? Absolutely. And I think that gamers around the globe will do the same. Xbox is setting themselves up for a big win with the X, and despite arguments, it’s crushed pre-order expectations and records for the company. I expect on-sale targets to do exactly the same. Well done, Xbox.

 

 

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